Aloft Group – Privacy Policy

Effective Date: January 1, 2026

Aloft Group Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Information We Collect

We may collect personal information including:

Name
Email address
Phone number (including mobile number for SMS communications)
Mailing and service address
Company or business information
Service preferences and project details
Any other information you voluntarily submit through forms, phone calls, SMS messages, email, or other communications

2. How We Use Your Information

We use personal information to:

Provide, manage, and deliver our painting and related services
Communicate with you regarding estimates, appointments, projects, and customer support
Send transactional SMS and email messages related to your service
Send promotional and marketing communications (only with your explicit opt-in consent)
Improve our services and operations
Comply with legal and regulatory obligations

3. SMS/Text Message Communications

When you opt in to receive SMS messages from Aloft Group, we collect and use your mobile phone number to send you text messages related to our services.

Consent: We only send SMS messages to individuals who have provided express consent to receive them. Marketing messages require separate explicit opt-in consent.

No Sharing for SMS Marketing: We do not sell, rent, or share your phone number or SMS opt-in consent with third parties for their marketing purposes. Your information will not be shared with third parties for promotional purposes.

Opt-Out: You may opt out of SMS messages at any time by replying STOP to any message you receive from us.

Help: Reply HELP for assistance or contact us using the information below.

4. Email Communications

Marketing emails are sent only when you have explicitly opted in. You may unsubscribe from email communications at any time using the unsubscribe link included in each email. Transactional emails related to your service may still be sent.

5. Data Sharing and Third Parties

Aloft Group does not sell personal information. We may share information with trusted third-party service providers solely for the purpose of delivering our services or communications, including:

Email service providers
SMS/text messaging platforms (e.g., Twilio)
Customer relationship management (CRM) systems
Payment processors

These providers are contractually obligated to protect your information and use it only for the services they provide to us. We do not share your personal information with third parties for their own marketing purposes.

6. Data Security

We take reasonable administrative, technical, and physical measures to protect personal information against loss, theft, unauthorized access, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by applicable law. When information is no longer needed, we securely delete or anonymize it.

8. Your Rights

Under Canadian privacy laws, you have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of your personal information (subject to legal requirements)
Withdraw consent for certain uses of your information

To exercise these rights, please contact us using the information below.

9. Changes to This Policy

We may update this Privacy Policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy. Material changes will be communicated via email or posted on our website.