About ALOFT Group
A bad contractor.
A better idea.
Every company has an origin story. Ours involves a renovation we’d rather forget.
Jeff & Joel
The people behind the paint.
We’ve been the client. That changed how we treat ours.
Founded in Burlington. Since 2014.
The short version. Mostly.
A few detours.
One very clear purpose.
Make hiring a painting company feel like a good decision.
01 / The hand that started it
“Sure. How hard could it be?”
Jeff’s first taste of the painting business came in a sports economics class. Someone pitched a student painting franchise. Jeff put his hand up.
He got a crash course in running a business. Emphasis on crash.
Eventually, he traded paint clothes for a corporate career in financial services. A sensible plan. Life, as it turns out, had other ideas.
02 / The experience that stuck
Then Jeff became the client.
A renovation went badly. The stress reached well beyond the work itself, into finances, daily routines and life at home.
Being on that side of the experience made something painfully clear: when you hire a contractor, you’re trusting them with a lot more than your walls.
After an unexpected end to his corporate job, Jeff found himself thinking about painting again. This time, with a much better reason to do it.
03 / The better idea
Become the company we wished had shown up.
Joel had just returned from teaching English in Korea, armed with a Masters Degree in Communication and a shared belief that people deserve to be treated properly.
In 2014, they founded Aloft. Paint was the trade they knew. The experience they wanted to give people was the driving force.
Clear expectations. People you can depend on. And if something goes wrong, someone who takes responsibility and works to put it right.
A pretty simple idea. Worth building a company around.
The rule we started with
Do right by people.
It’s how we want our clients treated, how we want our crews treated, and what we come back to when a decision gets complicated.
We had a slightly less polished way of putting it in the beginning.
The unfiltered version
“Don’t F*ck People.”
Blunt? Yes. Difficult to misunderstand? Also yes.
Same reason. More paint.
A lot has changed.
The point hasn’t.
Today, our team paints custom homes, lived-in homes and working spaces. The job is bigger than the finish. We want people to feel looked after from the first conversation to the final walkthrough.
What that means for you
From the first conversation to the final walkthrough.
01 / Before the first brushstroke
Know the plan.
A clear scope, agreed expectations and a conversation about how the work fits your life.
02 / While we’re in your space
Feel in the loop.
Respect for your property, communication along the way and people you can reach.
03 / Before we call it finished
Walk it with us.
Review the work together, raise the details and give us the chance to get them right.
Award winning
Burlington Readers Choice Diamond (1st) Award Winners for Best Painting Company
The Aloft Group is completely dedicated to providing its clients with top-of-class quality and industry leading customer service. We tailor each project to meet your desired end result, while working within a budget that is suitable for your needs and wants.
Enough about us.
What’s your next chapter?
A room you’ve been meaning to repaint? A home coming together? A space that needs a fresh start? We’d love to hear about it.
What Our Clients Say
“Aloft Group recently completed an exterior makeover to our old and dated “red rug” brick exterior. They used high end exterior paint and top of the line equipment to get the job done on time and on budget. Jeff and Joel were a pleasure to work with, real quality guys through and through.”
Mitch M.
“I’ve been using Jeff for years. He’s been nothing but professional, prompt, knowledgeable and his work has been nothing short of meticulous.”
Marisa B.
“Had them paint 5 rooms in my home and they were excellent. Very professional.”
Dan S.
“Store looks great, you guys were quick, professional, worked around my business hours and made no disruption to my sales and customers. Would definitely recommend and call you again.”
Milena D.
“Awesome painters! Painted 2 houses for us. On time every time. Great communication. Easy to work with and know their product. Highly recommend Aloft Painters.”
Mieka C.
Based on 150+ Google Reviews
- 100+ Custom Homes Painted
- $14M+ of Completed Projects
- As Seen on HGTV’s Bryan Inc.
- Fully Insured + WSIB compliant