Colour Consultation

A colour you love.
A few good questions first.

Why does that white look pink? Would a deeper colour feel cosier? And does the finish really matter? You don’t need all the answers. Rebecca Misiak, your colour consultant, helps you find a palette that feels right for your home.

Rebecca Misiak, ALOFT Group colour consultant

Your colour consultant

Rebecca Misiak

Good colour starts with a conversation. Virtual colour consultations are included in every Aloft project.

Bring your ideas. Bring your questions. We’ll help with the rest.

The colour conversation / 01

Three greens.
Three different feelings.

Two colours of the year. One overlooked shade. Which one would you bring home?

2027 Colour of the Year

Celery

Sherwin-Williams · SW 6421

“A fresh neutral, or a little too green?”

2027 Colour of the Year

Webster Green

Benjamin Moore · HC-130

“The whole room, or just the built-ins?”

2026 Loneliest Colour

Offbeat Green

Sherwin-Williams · SW 6706

“Too bold on a chip. Different in a room?”

Sherwin-Williams’ “Loneliest Colour” celebrates its least tinted shade. Sometimes the interesting choice is the one people overlook. Digital colours are approximate. Check physical samples in your space.

A question to borrow

“Is it the paint colour, or the light hitting it?”

The colour conversation / 02

A little knowledge.
Better questions.

A few things worth knowing before you choose. And a few things you might end up talking about over dinner.

Sheen: can the same colour look different in another finish?

Yes. Matte, eggshell, satin and gloss reflect light differently, so the same colour can appear to shift with your viewing angle. More shine can also draw attention to uneven surfaces. We choose the finish alongside the colour, with the surface and its day-to-day use in mind.

Ask Rebecca: “Where would a softer finish make the biggest difference?”

Lighting: why does my perfect colour change at night?

The light changed. Daylight varies with the time of day and the direction a room faces. Your bulbs bring their own warmer or cooler cast. Check samples in daylight and under the lamps you actually use, especially at the time you spend most in the room.

Try this: look at the same sample in the morning, afternoon and evening.

Undertones: why does a neutral suddenly look pink, green or purple?

Neutrals can have subtle colour leanings, often called undertones. They become easier to spot beside another white or neutral, and in your room’s lighting. Compare your options beside the flooring, cabinets and trim that are staying, rather than choosing a chip in isolation.

Ask Rebecca: “Which undertone is my flooring bringing into the room?”

Mood: can a colour change the way a room feels?

Colour helps set the atmosphere, but the response is personal. Muted blues and greens often read as quieter; richer shades can feel enveloping; stronger warm colours can bring energy. Start with the feeling you want from the room, then consider the colour with your furnishings and lighting.

Ask yourself: “Do I want to feel settled, energised or a little more adventurous here?”

Dark rooms: will white paint make a dark room feel brighter?

A lighter colour can reflect more of the light available, but paint doesn’t create light. LRV, or Light Reflectance Value, describes how much light a colour reflects. In a dim room, consider the lighting as well as the paint. Sometimes a richer shade makes the space feel intentionally cosy.

Ask Rebecca: “Should we brighten this space, or lean into its cosy side?”

Whites: is there really such a thing as a safe white?

There are popular whites, but the best one depends on what surrounds it. A white that feels crisp beside one countertop can feel creamy beside another. Check wall and trim whites together, in your light, alongside the finishes you’re keeping.

Try this: compare two whites side by side. Their differences often become much clearer.

Samples: why can’t I choose from a photo or my phone?

Photos, screens and room lighting can all change the way a colour appears. Use inspiration images to find a direction, then review physical samples in the actual space before final approval. Look at them near the finishes that matter, and at different times of day.

Bring the inspiration. We’ll help you work out what belongs in your home.

The finished look: should walls, trim and ceilings be different colours?

They can be, but they don’t have to be. Contrasting trim can define the architecture. Using one colour across several surfaces can create a more connected feel, with changes in sheen adding subtle definition. Consider the adjoining rooms and the effect you want before deciding.

Ask Rebecca: “Do we want the trim to stand out or blend in?”

Witherspoon living painted by ALOFT Group

From questions to a colour plan

You bring your home.
We bring the guidance.

Your virtual colour consultation with Rebecca is included when you book an Aloft painting project.

  1. Share what’s staying: Photos, finishes, furniture and any ideas you’ve collected. A feeling is a perfectly good starting point.
  2. Work through the possibilities: Rebecca helps narrow the options and connect the walls, trim, ceilings and adjoining spaces.
  3. Sample. Check. Confirm.: Review physical samples in your own light. Approve the final colours before paint is ordered.

Prefer an in-person consultation? Available for an additional fee. Ask us about the options and cost when discussing your project.

You don’t need your colours chosen to call us

Start with the project.
We’ll help with the palette.

Tell us what you’d like to paint. Colour guidance is part of the plan.

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