Residential and Commercial Painting
Serving Burlington and Oakville Areas
Brick Painting Etobicoke
Painting brick exterior surfaces in Etobicoke requires careful preparation and the right materials to ensure a finish that lasts. Whether you're refreshing a home's facade or updating a commercial property, understanding the process helps you achieve professional-grade results and know what to expect when hiring a contractor.
Step 1: Inspect and Assess the Brick Condition
Before any paint touches the surface, examine the brick closely for damage, deterioration, or structural issues. Look for cracked mortar, spalling (flaking) brick, efflorescence (white chalky deposits), or areas where previous paint is peeling. In Etobicoke's climate with freeze-thaw cycles and moisture exposure, these problems are common and must be addressed first, or paint will fail prematurely.
Document any cracks wider than 1/8 inch or soft spots in the mortar. These indicate the brick itself may be compromised. Structural damage should be repaired by a mason before painting begins. If you're uncertain whether damage is cosmetic or structural, a professional assessment prevents costly mistakes later.
Step 2: Clean the Brick Surface Thoroughly
Brick surfaces accumulate dirt, algae, mold, and weathered mortar dust that prevent paint adhesion. Power washing is effective, but the pressure must stay below 3000 PSI to avoid forcing water into the brick pores or damaging mortar joints. Many homeowners and business owners in Etobicoke underestimate this step, then wonder why paint peels within a year.
After pressure washing, let the brick dry completely-typically 48 to 72 hours depending on weather and porosity. Check moisture levels with a meter; brick should read below 16% moisture content before priming. If you rush this step, trapped moisture will cause adhesion failure and eventual paint failure.
Step 3: Repair Mortar and Seal Cracks
Fill gaps and cracks in mortar joints with exterior-grade mortar or caulk rated for masonry. Use a pointing trowel to pack material firmly into joints, then smooth it level with the surrounding surface. For larger cracks in the brick itself, use a concrete or masonry filler appropriate to the crack width.
Allow all patching materials to cure fully per manufacturer instructions-usually 24 to 48 hours. Premature painting over uncured repairs leads to paint failure and wasted materials. ALOFT Group's approach includes this patience; the short delay prevents callbacks and extends finish life significantly.
Step 4: Prime the Brick with Masonry Primer
Brick is porous and absorbs paint unevenly, causing blotchy color and poor finish durability. A masonry-specific primer seals the surface and ensures consistent paint coverage. Standard interior primers do not bond to brick; use a primer rated for exterior masonry applications. Most quality masonry primers are water-based and low-odor, though alkyd-based primers offer superior adhesion on particularly challenging surfaces.
Apply primer with a roller or brush in even coats, following the manufacturer's coverage rate. One coat is rarely sufficient on bare brick; two coats provide the foundation necessary for long-term performance. In Etobicoke's variable weather, this extra layer of protection justifies the investment.
Step 5: Select and Apply Exterior Paint
Use 100% acrylic latex paint formulated for exterior masonry, not standard house paint. Masonry paint contains binders and additives that flex with brick movement and allow water vapor to escape-critical for brick longevity. The price difference versus standard paint is modest, but the lifespan difference is substantial: masonry paint typically lasts 8 to 10 years on Etobicoke brick, while standard paint may fail in 3 to 5 years.
Apply paint in two coats, allowing full dry time between coats per the label. Brushes or rollers work; rollers cover area faster, but brushes reach mortar joints more effectively. The trade-off between speed and precision depends on your tolerance for detail work. Temperature and humidity matter: paint between 50 and 85 degrees Fahrenheit, and avoid application if rain is forecast within 24 hours.
Step 6: Inspect and Touch Up Edges
Once the second coat dries, walk the entire surface and look for thin spots, runs, or missed areas. Edge trim, downspouts, and corner details often need a third coat or targeted touch-up. A thorough final inspection prevents the unfinished appearance that undermines otherwise sound work.
Compare your work against the original preparation steps: if surface preparation was thorough, adhesion should be excellent and touch-ups minimal. If touch-ups are extensive, it often signals a preparation shortcut-a reminder why that step matters.
| Material Type | Durability | Breathability | Cost Range | Best Use |
|---|---|---|---|---|
| Standard Acrylic Latex | 3-5 years | Moderate | Low | Interior walls |
| Exterior Masonry Paint (Acrylic) | 8-10 years | High | Moderate | Etobicoke brick, best choice |
| Elastomeric Masonry Paint | 10-15 years | High | Higher | Severely weathered brick, high movement |
| Alkyd (Oil-Based) Masonry | 7-9 years | Lower | Higher | Difficult surfaces, high adhesion needed |
Painting brick in Etobicoke is manageable as a DIY project if you follow each step precisely, but the difference between a adequate finish and a lasting one lies in time spent on preparation and material selection. Many homeowners and business owners in Etobicoke find that hiring experienced residential painting contractors or commercial painting contractors saves time, prevents costly mistakes, and guarantees results that hold up to the region's weather patterns. ALOFT Group handles all these steps as standard practice, treating each brick surface with the same care they would on their own properties. If you'd rather leave this work to professionals who understand local conditions and deliver reliable finishes, get in touch to discuss your brick painting project.
Frequently Asked Questions
How much does it cost to paint brick in Etobicoke?
Cost varies based on surface area, current condition, and prep work needed. Typically, expect moderate to higher pricing than interior walls because of the intensive surface preparation and masonry-specific primers required. Contact ALOFT Group with photos and measurements for an estimate tailored to your property.
How long does exterior brick paint last in Etobicoke's climate?
Quality masonry paint typically lasts 8 to 10 years on brick in Etobicoke, assuming proper surface preparation and application. Freeze-thaw cycles and moisture exposure shorten lifespan if preparation is rushed or inferior materials are used, so material selection and workmanship matter significantly.
Can you paint brick that is already painted?
Yes, but existing paint must be sound and well-adhered. If paint is peeling or chalking, it must be removed completely before repainting, which adds time and cost. A professional painter can assess whether the existing paint can be painted over or must be stripped.
Do I need a primer before painting brick exterior surfaces?
Yes. Masonry primer is essential on bare brick because it seals the porous surface and ensures even paint coverage. Without primer, paint absorbs unevenly, leaving blotchy color and poor adhesion that leads to premature failure.
Our Team At ALOFT Group is Dedicated
To providing clients with top-quality work and superior customer service. As the 2019 Burlington Readers Choice Diamond Award winner for Best Painting Company in Burlington, we take pride in the work we do.
We have built our reputation as a professionally trained painting team that values character and a job well done. Clients know they can trust us.
Over the past three years, we have continuously grown but have not lost our commitment or connection to customers.
When customers hire our team for their interior or exterior painting jobs, they can rest assured they are getting honest, professional workers.
Whether you are a new or returning client, we are dedicated to providing you with top-quality interior and exterior painting services in Burlington and Oakville for your home or business.
We are committed to integrity, which gives clients the peace of mind they need during what can be a stressful time. Communication is important to our professional painters and to our customers.
We Understand
that waiting can be frustrating, and we strive to give you the best customer service experience possible. Our teams regularly provide updates on your painting project so you don’t have to wonder what is happening or when we will be done.
Our teams have the training, experience and expertise to get the job done right. We have the skill to tackle any project, including customized painting jobs that are tailored to meet our clients’ needs.
There is no project too complicated for ALOFT Group. Our teams are capable of delivering customized and personal painting services in the Burlington area for a variety of clients. We offer all this and more for a competitive and economical price.
Whether you are looking for commercial, residential, interior or exterior painting work in the Burlington or Oakville areas, you can count on our team at ALOFT Group to deliver.
All our painting services are competitively priced to meet your needs and budget. Contact us today for a free estimate.
Our Services

Residential Painting
Top-quality residential interior and exterior painting services that will transform your home into a stunning masterpiece. Our experienced and professional team delivers exceptional results with attention to detail and precision.
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Commercial Painting
Whether you need an office space refreshed or a complete makeover for your restaurant, coffee shop or retail establishment, we offer tailored solutions to meet your specific requirements.

Interior Painting
Refresh your home with our top-notch interior painting services. Our experienced team will work with you to choose the perfect colours and finishes, and meticulously prepare surfaces to ensure a stunning and long-lasting finish.

Exterior Painting
Revitalize the exterior of your home. With our exceptional exterior house painting services enhance your curb appeal and increase the value of your property.

Your 2019 Burlington Readers Choice Diamond (1st) Award Winners for Best Painting Company.
The Aloft Group is completely dedicated to providing its clients with Top-of-Class Quality and industry leading customer service. We tailor each project to meet your desired end result, while working within a budget that is suitable for your needs and wants.
Aloft group recently competed an exterior makeover to our old and dated “red rug” brick exterior. They used high end exterior paint and top of the line equipment to get the job done on time and on budget. Jeff and Joel were a pleasure to work with, real quality guys through and through. I’d recommend hiring Aloft Group for your next painting project.
Mitch M.
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